These days when you are "midlist" at best it's important for writers to do that they can do to reach potential new readers to hopefully increase their readership. One thing I am attempting to do is bring Zach and company into the world of comic books and graphic novels. I think as more and more people read less and less graphic novels will grow in popularity. It's reading for people who grew up with MTV. Hopefully some people who read the comics will look for books and visa versa.
Here is a sample of the upcoming Zach comic (this one is aimed at Iphones and Ipods as I do have a product coming out on those later in the year.)